Yona Signo: Building a Heart-Centered Brand

by | Mar 10, 2023 | Features

Meet Yona Signo, the mompreneur behind one of the newer brands @iamxoxSAS, a heart-centered line of children’s tees with affirmations and “I am” statements on them. Studies show that positive affirmations helps kids gain confidence and brings about a growth mindset, helping them to truly believe in themselves. And by wearing these affirmations, these messages will sink in as they wear them over and over again.

Yona’s tip to aspiring mompreneurs: “Know your why, why you do what you do, and everything that comes with it. I refer to my why as my guide, my compass for my businesses. Clarity with your why enables you to set your goals and business objectives clearly and easily and ensures that the tasks that you work on align to your big picture, which means that all the time and effort you are expending is working towards your mission and vision, which ultimately rolls up to your why. This will help you prioritize what needs to be done (and doesn’t need to be done) and of course will help you determine when it needs to be done which will stop the feeling of overwhelm and help you feel more in control.”

Follow your ikigai, Moms! And check-out xoxSAS at xoxsas.com