Countless products vie for consumers’ attention everyday. Businesses invest time and resources into crafting their brand identity. A clear brand identity crafts a relevant space in the minds of buyers and drives customer loyalty and business success.
Rise Above the Noise
How does your business get the attention it deserves? A brand positioning strategy helps you make sure your brand can be easily identified by your target audience and creates a lasting impression so they will choose your business over another one.
Get Started
Do you need to get started in crafting your own strategy? Get your thinking caps on because it takes more than a catchy name and logo to have people identify with your product or service. You need to figure out who you are and what differentiates you from competitors. Here are a few steps to guide you:
- Determine your target audience and research your customers’ demographics, psychographics, behaviors, and preferences. This insight will help you speak directly to the needs and desires of their audience.
- Identify your unique selling proposition. You may have a fantastic product or service that’s more compelling than any other offerings in your business niche. However, if you don’t connect with your target customers, you won’t succeed. Defining and marketing your unique selling proposition (USP) helps showcase your uniqueness in a relevant and appealing way.
- Price. What are your price points? Are you affordable and accessible? Or are you offering high-end goods and services to a more niche clientele. This is all answered by your brand positioning strategy.
- Communicate consistently across all touch points. If you’d like your brand to leave a strong impression, craft a consistent message that sticks. Your social media, website, and customer support (just to name a few) should convey the same story. Creating a consistent brand helps people easily recognize and place your brand over time. It also helps people be more comfortable interacting with your brand along different touchpoints because they know what to expect.
While there’s no actual formula to define your brand’s USP, you can get guidance to help inspire your initiative. Marketing and Brand Positioning are topics to be covered during The Mompreneur Lab 2023. With Mommy Mundo’s Founder and CEO Janice Villanueva and numerous industry experts, you can get an upper hand in understanding your company’s competitive edge. Application is ongoing! APPLY HERE.