Mompreneurs Together researched industry trends in finance, marketing, and tech to find out what you should expect this 2023 and beyond, and how to position your small business for success. Here are top trends to consider and keep an eye on.
1. Social media
Social media advertising will be increasingly important and more competitive as well. Lacking the funds for ad spending of big companies, take a multichannel organic approach to build an audience and brand awareness. Focus on your content and staying relevant amongst your target audience.
2. Work with your best customers
Know your loyal customers and see them as your brand advocates. There’s nothing more authentic than the voice of a satisfied client who will drive sales through repeat business and referrals. Take advantage of User Generated Content or UGC. User-generated content (UGC) is any content created by users of a product or service that can be used by the brand to promote its offering. This can include anything from customer reviews and testimonials to social media posts and user-generated videos.
3. Craft an immersive customer experience
Get an edge from competitors with a customer experience like no other. Experts advice to take a look at your client’s journey from choosing, to buying, and to enjoying the goods and services you sell or provide. Remove hassle in your customer’s buying experience and have a system ready for after-sales support.
4. Consider conscious consumers
As people feel the effects of climate change, businesses that offer sustainable solutions get the attention of conscious consumers– people who consider ecological impact and sustainability when choosing who to buy from or do business with. Take a look at your business and think how you can make a positive impact on the environment.
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Do you have other trends you’d like to share? We’d love to hear from you. Drop them in the comments section and let’s get a conversation going.