Creating video content is a must in today’s digital landscape. Compelling videos allow your brand to stand out and rise above the sea of products and services out there! That’s why it’s crucial for mompreneurs to harness the power of video content in delivering results.
One of the topics at the 4th Mompreneur Summit on July 23 discusses how to build a following through strategic and compelling content online. There’s no one better to deliver the message than Kia Abrera.
Kia Abrera is a video marketing strategist and producer, and the co-founder and CEO of Braveworks Inc., an 8-figure social impact marketing agency that specializes in human-centered communication and creative strategy designed to uplift society. She is also an official TikTok Educreator, with 130k followers, and a business coach for starting creatives in developing countries starting with the Philippines.
Let’s get to know Kia through 5 interesting questions about her experience in mompreneurship:
How long have you been a mompreneur?
I’ve been an entrepreneur for almost 8 years, but a mompreneur for almost 3 (I had my little one in 2019).
What were your top three motivations for starting your own business?
I actually didn’t plan to become an entrepreneur. I knew I wanted to pursue a creative path, and after being a corporate marketing and advertising “jumper”, I saw entrepreneurship as an opportunity to have better creative freedom. Essentially, I didn’t have any motivation, really. I think motivation comes after the action. As soon as I decided to try entrepreneurship, I loved the process and the experience of it that my husband and I decided to stick with it; give ourselves a fighting chance in a very lucrative space. As soon as we decided, the three main motivators that pushed us forward are the following:
We saw the power of creativity in terms of creating impact, not just income. As soon as we saw how our creative work affected our clients and THEIR consumers, we discovered the value of what we were doing. We weren’t just creating nice things – we were creating solutions to business challenges.
We discovered just how undervalued the creative industry is, and how burned out creatives are. So, we created a culture in our company where our creatives are excited to create something that’s not just nice to look at, but actually has the potential to impact people’s lives. We credit them for the work and let them witness how their work impacts people.
As soon as we became parents, we wanted to create a safe space for our little one’s unique brand of creativity to shine through and be nurtured. Too many creative pursuits were discouraged early on because we’re used to an old narrative that creative pursuits lead to dead ends. This motivated us to continue creative entrepreneurship because we can show our child that she too can find a core skill that she believes in, develop it, have success and create impact using her gifts – without losing her joy.
What are you most excited about for the upcoming Mompreneur Summit?
I’m definitely excited to teach about content marketing in a more human-centered way. We all think that standing out and getting visible in the digital arena means having all the cool tools and a team of thirty. This is why starting is the hardest part – we look at the wrong anchors. I’m excited to teach people what it really takes to create a persona online that captivates, connects with and converts their ideal audience into loyal consumers – without complication and overwhelm.
What can we look forward to during your talk at the Mompreneur Summit?
Hopefully learning a better approach to content marketing that actually works – one that’s more focused on bringing out who you are, working with what you have, creating genuine relationships and fostering a strong community rather than chasing after follower counts, doing viral hacks or stressing over changing algorithms.
What is your top tip to succeed as a mompreneur?
Answer the call that needs you the most at any given time. I cannot stress this enough. As a mom, our children are always first priority and we tend to feel guilty if we need things done in our business, or if we need to rest for a bit. It’s okay to ask for help once in a while. Example, I’m okay with shelling out a bit of profit so I can hire people I can trust and delegate to. This frees up time so I can have time with my husband and daughter. If my business needs me the most at the moment, I ask help from my husband and/or my sister, or anyone in my family, so I can do what I need to do. If I need rest, I’ll ask for help. If my husband and I want to go on a date, I’ll ask for help. It really takes a village to raise good children, have a strong family life and to sustain and scale a successful business. We try to navigate around our lives to make sure at the end of the day, our children grow up to be wonderful, well-nurtured and independent human beings. It’s not a matter of choosing between and among business or children or relationships or self – it’s about finding ways to integrate these aspects into a life that we can be proud of. It’s beautifully imperfect, challenging, and we will learn in the process. Give yourself grace.